On May 5, 2009 I gave a keynote on Positioning at Big Bang 2009, organized by AQT, the Quebec Technology Association. Mario Bouchard, President & CEO at iBwave, will be there with me to explain how we did positioning at iBwave a few years ago when they started the company (I was consulting with them at that time). In the afternoon, Paul Lepage additionally contributed a keynote on Sales Distribution also using iBwave as a case study. More than 100 CEOs and managers were there, a record for Big Bang.